San-X produce some exclusive Rilakkuma for its own retail shop. They are normally called “Special Edition” of Rilakkuma on the internet. To be more specific, someone would call them the “Store Only” edition, as there are other special edition, e.g. Lawson x Rilakkuma, Tower Records, Fans club (they are called “UFO” for fans club Rilakkuma, as they are toys in the Claw Machine).
Some examples of the Store Only edition are:
He is the Tokyo Skytree Rilakkuma Store Opening edition.
He is the Sendai Rilakkuma Store Opening edition.
She is the Korilakkuma from the Kichijoji 2nd Happy Birthday Store only edition.
Hope you like this.